Smart Holiday Marketing Using Calendars
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by: kitkat
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Word Count: 710
Date: Tue, 13 Dec 2011 Time: 6:28 PM
One of the more practical gifts to give to your customers, partners and clients this holiday season are calendars. Not only are they functional, but they are also decorative in their own way. You can even make them more special by hiring a calendar printer to print your own customized designs and configurations for your calendars so that you can do a little bit more marketing this way.
However, you should not give them some pretty pictures. You have to be smart these days in marketing as the audiences are more picky and critical about the printed materials they receive, especially the ones that are meant for marketing. So if you plan on using those calendars as marketing tools this holiday season, you might want to try a few of the tips below. That should let you handle calendar marketing smartly.
1. Choosing a forward looking design concept – Remember that your calendars will last the whole year of the next year of its life. If you want it to be effective at marketing, then you will want to use designs and concepts that will not get old or cheap quickly. This means that you should ignore fads in terms of colors, concepts and issues.
It is best to look for something classic, universal or primal as a design concept. All people, from everywhere with different backgrounds should be able to understand your concepts even after 12 months. So do not just constrain your design for marketing in the holidays with these calendars. Choose something that will last the whole year.
2. Adding practical elements – Marketing calendars for the holidays should not just be all fancy pictures or bells and whistles. It should also have real practical elements that make it into a dignified calendar. So this means adding real useful features like big even warnings, holiday lists, holiday reminders and of course note areas for easy custom marketing of dates.
These practical features make for a real calendar that people will WANT to pick up and keep for the whole year. That is your key to long term marketing with these prints, so make sure that you do not forget adding all these practical elements.
3. Being subtle with the marketing message – People hate holiday marketing calendars that have the advertising slogans and images right smack dab into the middle of the main monthly feature. This cheapens the calendar and of course makes it less ideal for displaying in their homes or offices.
It is best to prevent this from happening period by trying to be subtle with your marketing message. Slide in that invitation to buy or visit only if you can connect the theme correctly. This should prevent that sense of being “sold to” and of course being “too commercialized” with your calendar prints.
4. Doing the right kind of calendar marketing distribution – Now we come to the distribution. The best way to distribute your calendars is to go where your target people are. The concept here is very simple. If you know the locations where the people who like “your calendars” are, then you should first distribute to those areas.
This will help you reach the most ideal people and most of your marketing calendars picked up. Of course time it correctly around a month or so before the big holiday season so that people can already spot your calendars early enough.
5. Advertising your calendars – While these are marketing calendars, it never hurts to also advertise them. By announcing to your potential customers that you are giving away (or selling at a discount) full color calendars for the holidays, then of course you will get more people to actually pick it up. So add up signs, maybe announce in social networks and generally spread the word about your marketing calendars. People will always find these useful, and you are guaranteed to have takers.
So that is how you can smartly use your calendars for marketing during the holidays. Remember that calendars are a long term type investment in marketing, but it is crucial that you give them away before the start of the year of course. By following all the tips above, your calendars should perform well in marketing initially and hopefully become a good marketing tool all year around as well.
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